Find your break-even point in units and revenue, then test different prices to see how it changes instantly.
Recurring expenses incurred regardless of production or sales
Direct costs incurred on every single unit or project sold
Objective side-by-side comparison of strategic pricing and cost reduction scenarios:
| Scenario | Price | Unit VC | Unit CM | BEP Units | BEP Revenue | Profit @ Vol |
|---|
| Price Shift | Adjusted Price | Unit CM | BEP Units | BEP Revenue |
|---|
| Cost Shift | Adjusted VC | Unit CM | BEP Units | BEP Revenue |
|---|
Required daily and weekly sales pace assuming a 30-day operating month and 4.33 weeks per month:
Minimum unit sales required to cover all costs
| Sales Tier | Units | Revenue | Net Profit / Loss |
|---|
The Break-Even Point (BEP) is the exact operational threshold where total business revenue equals total costs (Fixed Costs + Variable Costs). At this sales volume, your business operates at zero net profit and zero net loss.
Every rupee earned beyond the break-even point contributes directly to business net profit after covering variable unit costs. For Indian small businesses, retail shops, SaaS startups, agencies, and manufacturers, knowing your break-even volume is the first step toward profitable pricing and cash-flow survival.
Core Unit Economics Pillars:
Whole-unit ceiling ensures you know the exact minimum physical units required to avoid a fraction-of-unit shortfall.
Also calculated mathematically as Fixed Costs ÷ CM Ratio before whole-unit rounding.
Determines exact monthly sales volume needed to achieve specific take-home owner earnings.
Selling Price: ₹800 | Product COGS: ₹450 | Packaging & Delivery: ₹36 (₹486 total VC) | Monthly Overhead: ₹65,000 (Rent ₹25k, Staff ₹30k, Utilities ₹5k, Ads ₹5k).
Average Retainer: ₹25,000 | Subcontractor Fee: ₹8,000 | Fixed Overhead: ₹62,000 (Software ₹10k, Workspace ₹20k, Core Team ₹20k, Marketing ₹12k).
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