What Makes a Brand Name Work
A strong brand name is easy to pronounce, spells the way it sounds, and avoids narrow product or geographic terms that limit future expansion into new categories. Length matters too, since names under roughly 12 to 15 characters read more cleanly on packaging, app icons, and search results than long multi-word combinations. The right tone also depends on the industry, so a modern neologism suits a SaaS product while a longer, elegant word suits a luxury or wellness brand.